Coca Cola Companys Organization Challenges Essay - 1

Coca Cola Companys Organization Challenges - Essay Example The Coca Cola Co. is an American beverage corporation that is multinational. It delves in the manufacturing, retailing and marketing of non-alcoholic beverage drinks all over the world. It has its headquarters in Atlanta, Georgia (Anders, 2013 p 43). The multinational company is renowned for flagging the Coca-Cola product that was invented in 1889 by a pharmacist known as John Stith Pemberton. The formula of Coca-Cola was developed by Asa Griggs Candler in 1889 and has since then been discrete in the company. Coca-Cola Co. operates what is referred to as a franchised distribution system (Anders, 2013 p 43). The company is responsible for the production of the syrup concentrate that is sold and distributed to the numerous bottling companies spread all over the world that holds exclusive territories. Coca-Coca Co. happens to be an identifiable company. Being attractive is one of the superior strengths that it has. It happens to be known worldwide with a powerful brand. It has a clear logo that is also acknowledged with ease (Anders, 2013 p 47). With no doubt, there is no drink company that meets the heights of Coca-Cola’s social status. Some people buy Coke drink not because of its unique taste but because of the need to conform to the global society that uses Coke. In spite of these advantages, Coca-Cola Co. still encounters challenges. These setbacks are essentially a threat to the popularity and the expansion of the company. The challenges threaten the business. Loss of trust has been a recurrent problem that has rocked the Coca-Cola Co. for a very long time. Each day, the company strives to earn respect from the consumers (Anders, 2013 p 73).